MealMate
UX/UI Design | App Design
Client:
Case Study
Role:
UX/UI Designer
Year:
2026
Tools:
Figma | FigJam | Miro | Claude AI
Gamma is an AI-powered platform that helps users create professional presentations, documents, and web pages effortlessly. As the product designer leading the website redesign, my goal was to enhance usability, improve conversion rates, and better communicate Gamma’s unique value proposition.
Explore the full story –
WHY?
The project faced multiple hurdles that impacted user engagement and conversions. First, the website had a high bounce rate, with many visitors leaving without exploring key features or signing up. Second, the messaging failed to immediately convey Gamma’s AI-powered advantages, leaving users unsure of its benefits.
Challenge
The primary objective was to create a website that clearly communicated Gamma’s value, improved user engagement, and increased conversions.
Solution
The redesign delivered strong outcomes, validating the strategic improvements. Sign-up conversions increased by 30%, thanks to clearer value propositions and strategically placed CTAs. The bounce rate dropped by 25% as users engaged more with interactive demos and streamlined content.
